Privacy Policy
Privacy Policy – Bony Mountain Folk Festival (Meta Advertising & Data Use)
Introduction
Bony Mountain Folk Festival (“we”, “us”, “our”) is committed to protecting the privacy of individuals whose personal information we collect and process in connection with our advertising activities on Meta’s platforms. This Privacy Policy explains how we collect, use, store, share and protect personal information when using Meta’s advertising services (including audience targeting, conversions tracking, pixels / SDKs, Meta Business Tools).
1. What personal information we collect
When you engage with our website, ticketing services or our advertising (“you”, “your”), we may collect the following categories of personal information in the context of Meta advertising:
- Information you provide directly (e.g., contact forms, ticket purchases, enquiry submissions)
- Information collected via Meta Business Tools:
When we (or through Meta) use the Meta Pixel, Conversions API, SDKs or other Meta Business Tools on our website, this may include:- Event data such as page views, ticket purchases, downloads, form submissions
- Demographic or interest-based data inferred for ad-targeting from Meta’s systems
- Advertising identifiers or device identifiers provided to or accessible via Meta
- Information from Meta about ad performance
(e.g., audience reach, impressions, click-throughs, conversions) - Other personal data required by applicable law or necessary for our festival marketing and operations
2. Purpose of collection / our use of your personal information
We use the personal information collected to:
- Manage, run and optimise our advertising campaigns on Meta platforms
(e.g., audience targeting, retargeting, conversion tracking) - Promote festival tickets, events and related experiences
- Analyse visitor behaviour on our website to improve user experience and event planning
- Communicate important updates regarding the festival (where applicable)
- Comply with legal obligations (including privacy and consumer laws)
- Any other purpose directly related to the above or disclosed at the time of collection
3. Sharing of personal information
- We may provide personal information to Meta (via Meta Business Tools) to run advertising campaigns. Meta may process this data under its own policies.
- We may share information with service providers, contractors or platforms assisting with:
- Ticketing systems
- Marketing and advertising
- Website hosting and analytics
- Event operations
- We do not sell your personal information to third parties.
- We take reasonable steps to ensure third parties handle your data in accordance with applicable privacy laws.
4. Meta’s role & your choices
- By engaging with our advertising or Meta platforms, your data may be processed by Meta under its own Privacy Policy.
- You can manage or opt-out of personalised advertising via:
- Your Meta account settings
- Device advertising settings
- https://www.youronlinechoices.com.au
- Depending on your location, you may have additional rights (see Section 6).
- You can contact us if you have questions about how your data is used.
5. Transfers and storage of data
- Your personal information may be transferred to, stored, or processed outside Australia (including on Meta’s global servers).
- We implement appropriate security measures to protect your information from unauthorised access, misuse or loss.
6. Your rights
Under Australian privacy law, you may have the right to:
- Access personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal data (where legally permitted)
- Object to or restrict certain processing activities
- Opt-out of marketing communications
- Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)
7. Retention
We retain personal information only as long as necessary for the purposes outlined in this policy or as required by law. When no longer required, information is securely deleted or de-identified.
8. Contact us
If you have any questions, requests or concerns regarding your personal information, please contact:
Bony Mountain Folk Festival
Email: oharaqld@gmail.com
9. Changes to this policy
We may update this Privacy Policy from time to time. Updates will be posted on our website with the revised date.
Your continued use of our website or services indicates acceptance of any changes.